Privacy Policy for UNEEQ

1. Introduction

Welcome to UNEEQ ("we," "our," or "us"). This Privacy Policy explains how we collect, use, store, and protect your information when you use our mobile application (the "App"). UNEEQ is a social shopping platform where users discover clothing through short-form video content and virtually try on items using AI-generated imagery.

By using UNEEQ, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our App.

2. Age Requirements and Children's Privacy

Minimum Age

UNEEQ is intended for users who are 13 years of age or older. We do not knowingly collect personal information from children under 13.

COPPA Compliance

In compliance with the Children's Online Privacy Protection Act (COPPA), if you are between 13 and 18 years old, you should review this Privacy Policy with your parent or guardian to ensure they understand how we handle your information.

Parental Rights for Users Under 18

Parents or legal guardians of users under 18 have the right to:

• Review the personal information we have collected from their child
• Request deletion of their child's personal information
• Refuse to allow further collection or use of their child's information

To exercise these rights, please contact us at above4standarddeviations@gmail.com with "Parental Request" in the subject line.

If We Discover Underage Users

If we learn that we have collected personal information from a child under 13 without proper parental consent, we will delete that information as quickly as possible. If you believe a child under 13 has provided us with personal information, please contact us immediately.

3. Information We Collect

3.1 Information You Provide to Us

Account Information:

• Email address
• First and last name
• Profile picture (optional)
• Date of birth (to verify age eligibility)

Body Photo for Try-On Feature (Optional):

• Full-body photo from your camera roll (if you choose to use the personalized AI try-on feature)
• This photo is used solely to generate virtual try-on images showing how clothing items would look on you

Content You Upload:

• Clothing photos you post to the App
• Product links associated with your posts (which may include affiliate links)
• Captions, descriptions, and tags for your content

Onboarding Preferences:

• Clothing style preferences
• Fashion interests and categories
• Try-on display preferences (mannequin/model or personal photo)

3.2 Information Collected Automatically

Usage Data:

• How you interact with content (views, likes, shares, time spent)
• Search queries and browsing behavior within the App
• Features you use and actions you take
• Content preferences and algorithm interactions

Device Information:

• Device type and model
• Operating system and version
• Unique device identifiers
• IP address and general location (city/state level)
• Mobile network information
• App version and crash reports

3.3 Information from Third-Party Sources

Product Information: We retrieve product images and information from links you provide from retailers such as Amazon, eBay, Nike, and other e-commerce platforms. We do not have any business relationship with these retailers and are not involved in affiliate transactions.

4. How We Use Your Information

We use your information for the following purposes:

4.1 Core App Functionality

• Create and manage your account
• Enable the AI-powered virtual try-on feature using your uploaded photo
• Display content you create and interact with
• Generate personalized clothing recommendations through our algorithm
• Process and display product links you share

4.2 Personalization and Algorithm

• Analyze your interactions, preferences, and onboarding selections
• Curate a personalized content feed based on your fashion interests
• Recommend clothing items and creators that match your style
• Improve content discovery and user experience

4.3 App Improvement and Analytics

• Analyze usage patterns to improve App performance
• Fix bugs and technical issues
• Develop new features and functionality
• Conduct internal research and analytics

4.4 Communication

• Send you important updates about the App
• Respond to your support requests and inquiries
• Notify you about changes to our policies

4.5 Safety and Security

• Detect and prevent fraud, abuse, and violations of our Terms of Service
• Protect the security and integrity of the App
• Comply with legal obligations

5. AI-Powered Features and Third-Party Services

5.1 Gemini API for Image Generation

We use Google's Gemini API to:

• Generate virtual try-on images showing clothing on your uploaded body photo
• Tag and categorize clothing items in uploaded content
• Enhance content discovery through AI-powered image recognition

Data Sent to Gemini API:

• Your uploaded body photo (if you choose the personalized try-on feature)
• Clothing images from posts
• Image metadata for categorization

5.2 Supabase Database

We use Supabase to securely store:

• Your account information
• Content metadata
• User preferences and interactions
• App analytics data

Supabase acts as our database provider and processes data on our behalf under strict data protection agreements.

5.3 Oracle Cloud Storage

We use Oracle Cloud Infrastructure to store:

• User-uploaded body photos (if provided)
• Profile pictures (if provided)
• Uploaded clothing content

All images are encrypted both in transit and at rest. Oracle acts as our cloud storage provider and complies with industry-standard security practices.

6. Your Body Photo: Special Privacy Protections

Your full-body photo used for the AI try-on feature receives enhanced privacy protection:

How We Handle Your Body Photo

Your Control

You can:

• Delete your body photo at any time through the App settings
• Switch to mannequin/model try-ons without providing a personal photo
• Request manual deletion by contacting us at above4standarddeviations@gmail.com

7. How We Share Your Information

7.1 We DO NOT Sell Your Data

7.2 Public Content

Content you post to UNEEQ (clothing photos, product links, captions) is publicly visible to other users of the App. Your profile picture and name are also visible to other users.

7.3 Service Providers

We share information with trusted third-party service providers who help us operate the App:

• Google (Gemini API): For AI-powered image generation and tagging
• Supabase: For database management
• Oracle: For cloud storage of images

These providers are contractually obligated to use your information only to provide services to us and must protect your data according to this Privacy Policy.

7.4 Affiliate Links

When you include affiliate links in your posts, and other users click those links and make purchases, the affiliate commissions go directly to you. We are not involved in these transactions and do not receive or process payment information.

7.5 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (court orders, subpoenas)
• Government requests
• Protection of our rights, property, or safety
• Investigation of fraud or security issues

7.6 Business Transfers

If UNEEQ is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you via email and/or prominent notice in the App before your information becomes subject to a different privacy policy.

8. Data Retention

How Long We Keep Your Information

• Account Information: Retained while your account is active
• Body Photos: Deleted within 24 hours when replaced or when you switch to mannequin/model option
• Posted Content: Retained until you delete it or close your account
• Usage Data: Retained for up to 2 years for analytics purposes
• Deleted Account: All personal information permanently deleted within 30 days after account closure

Content You Post

When you post clothing content to UNEEQ, that content remains visible to other users until you delete it. Even after deletion, cached or backup copies may persist for a limited time.

9. Your Privacy Rights

9.1 California Residents (CCPA/CPRA Rights)

If you are a California resident, you have the right to:

• Right to Know: Request what personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of personal information (Note: We do not sell your information)
• Right to Non-Discrimination: Exercise your rights without receiving discriminatory treatment

To exercise these rights, contact us at above4standarddeviations@gmail.com with "California Privacy Rights" in the subject line.

Response Time: We will respond to your request within 45 days.

Categories of Personal Information Collected (CCPA):

• Identifiers (name, email, device ID)
• Commercial information (content interactions, preferences)
• Internet activity (usage data, browsing behavior)
• Visual information (photos you upload)

Categories of Personal Information Disclosed: We disclose the categories listed above to our service providers (Gemini API, Supabase, Oracle) for business purposes only. We do not sell personal information.

9.2 European Users (GDPR Rights)

If you are in the European Economic Area, UK, or Switzerland, you have the right to:

• Access: Obtain a copy of your personal data
• Rectification: Correct inaccurate personal data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Restriction: Limit how we process your data
• Data Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for processing at any time

Legal Basis for Processing:

We process your personal data based on:

• Consent: When you upload photos or provide optional information
• Contract Performance: To provide the App services you requested
• Legitimate Interests: To improve the App, ensure security, and prevent fraud

To exercise these rights, contact us at above4standarddeviations@gmail.com.

9.3 All Users

Regardless of location, you can:

• Access and update your account information in the App settings
• Delete content you have posted
• Delete your body photo at any time
• Close your account (which triggers deletion of all personal information)
• Opt out of personalized recommendations (though this may reduce App functionality)

10. Data Security

We implement industry-standard security measures to protect your information:

Technical Safeguards

• Encryption: Data encrypted in transit (TLS/SSL) and at rest (AES-256)
• Access Controls: Strict limitations on who can access user data
• Secure Infrastructure: Hosting with enterprise-grade security providers (Oracle, Supabase)
• Regular Security Audits: Ongoing monitoring and vulnerability assessments
• API Security: Secure authentication and rate limiting for all API calls

Limitations

11. International Data Transfers

UNEEQ operates globally. Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by regulatory authorities
• Ensuring service providers maintain adequate data protection standards
• Compliance with applicable data transfer regulations

12. Affiliate Links and Third-Party Content

We Are Not Responsible For:

• Product links posted by users
• External websites or retailers (Amazon, eBay, Nike, etc.)
• Affiliate transactions between users and retailers
• Content or privacy practices of linked websites

When you click on product links in UNEEQ, you will be directed to third-party websites that have their own privacy policies. We encourage you to review their policies before making purchases.

Affiliate Commissions

If a user includes an affiliate link in their post, they may earn commissions from purchases made through that link. UNEEQ does not participate in, process, or receive any portion of these affiliate earnings.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

How We Notify You:

• We will update the "Last Updated" date at the top of this policy
• For material changes, we will provide prominent notice in the App or via email
• Continued use of the App after changes take effect constitutes acceptance of the updated policy

Recommendation: We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Your Choices and Controls

In-App Controls

• Account Settings: Update your profile information, email, and preferences
• Privacy Settings: Control who can view your profile and content
• Try-On Settings: Switch between personal photo and mannequin/model options
• Content Management: Delete posts, comments, and interactions
• Photo Management: Delete your uploaded body photo at any time

Communication Preferences

You can opt out of non-essential communications, though we may still send you important service-related messages.

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Currently, we do not respond to DNT signals, but you can control data collection through your device settings and App preferences.

15. Additional Information

No Payment Processing

UNEEQ does not currently process payments, accept credit card information, or handle financial transactions. All purchases occur on third-party retailer websites.

No Advertisements

We do not currently display third-party advertisements in the App.

User-Generated Content

You are responsible for the content you post. Do not post content that violates others' privacy, intellectual property rights, or our Terms of Service. We reserve the right to remove content that violates our policies.

Analytics and Improvement

We use aggregated, anonymized data to improve the App experience. This data cannot be used to identify individual users.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

17. State-Specific Disclosures

California Residents

Shine the Light Law: California residents may request information about disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

Consumer Privacy Act: See Section 9.1 for your CCPA rights.

Nevada Residents

Nevada residents have the right to opt out of the sale of their personal information. We do not sell personal information. If you still wish to submit an opt-out request, contact us at above4standarddeviations@gmail.com.

Other U.S. States

Additional state privacy laws may apply. If you are a resident of Virginia, Colorado, Connecticut, Utah, or another state with comprehensive privacy legislation, contact us to exercise your rights under applicable law.